Category Progress
3/8
Episode 1: Account Audit
Destaney sits down with Jason Ross, Founder of Puproar, to conduct a full audit of his Amazon ads strategy—uncovering what’s working, what’s wasting spend, and where there’s opportunity for growth....
Episode 2: Campaign Setup
Destaney explains how to properly organize and structure your ad campaigns which make optimizations faster, reporting easier, and scaling more intentional.
Episode 3: How to Launch Successful Campaigns
Destaney walks through how to get your campaign launches right from the start with a structure and strategy built for performance and scale.
Episode 4: Bid Management & Optimization
Destaney and Jason break down Amazon bid optimization and how to use bids to work toward your target ACoS, ROAS, and growth goals. Learn how bid strategy, conversion rate, placements, and campaign ...
Episode 5: Keyword Harvesting
Bradley Sutton joins Jason to break down how brands can find keyword opportunities beyond what they’re already harvesting inside their ad campaigns. Learn how to use competitor research, search que...
Episode 6: Creative & Brand Building
Destaney and Jason break down how brands can use Sponsored Brands, Sponsored Brands Video, and Sponsored Display to capture more attention, win more search real estate, and improve how shoppers eng...
Episode 7: Advanced Strategies with AMC
Destaney and Jason explore advanced Amazon advertising strategies using Amazon Marketing Cloud (AMC) and audience targeting. Learn how AMC can help you better understand shopper behavior, improve c...
Episode 8: TikTok Advertising
Bradley and Jason dive into what makes TikTok Shop different from Amazon advertising, why content is the foundation of success, and how brands can use creators, GMV Max ads, and simple video strate...