Amazon Advertising Fundamentals

Welcome to Ads Academy!

Ad Targeting and Placements

Why Amazon Advertising Matters

Launching Your First Sponsored Product Campaign

Launching Your First Sponsored Brand Campaign

Launching Your First Sponsored Display Campaign

Keyword Research & Planning

How Keyword Research Impacts Your Ads

How to Build Your Winning Keyword List

Learn What Your Buyers Are Shopping For

How to Optimize Your Listing Like a Pro

Mastering Amazon Advertising Keyword Research

Campaign Structure & Organization

How to Structure Your Ad Campaigns

Campaign Naming & Setup

Software vs Ad Console

Software vs Ad Console: Which One Should You Use?

Ad Console vs Helium 10 Ads

Bid Optimization Strategies

Introduction to Bid Management

Bid Optimization Overview

How to Setup & Manage Your Bids

Negative Targeting and Exclusions

What is Negative Targeting?

When to Pause or Negate Keywords

Helium 10 Ads Strategies

How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!

Advanced Advertising Strategies

Introduction

Setting Up Helium 10 Ads and Rules-Based Automation

Amazon Audience Targeting with AMC

Amazon Advertising: AI vs. Rules

Amazon Marketing Cloud Made Easy!

Brand Metrics Reveals Your Amazon PPC Problems

Outsourced to Optimized

Episode 1: Outsourced to Optimized: It's Time to Run Your Own Ads - Account Audit

Episode 2: Outsourced to Optimized: It's Time to Run Your Own Ads - Managing Your Ad Campaigns

Episode 3: Outsourced to Optimized: It's Time to Run Your Own Ads - Sponsored Brand Ads

Episode 4: Outsourced to Optimized: It's Time to Run Your Own Ads - From Audit to Action

Episode 5: Outsourced to Optimized - Ad Rules, Negative Targeting & Keyword Harvesting

Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 1)

Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 2)

Episode 7: Outsourced to Optimized - It's Time to Run Your Own Ads