Episode 1: Outsourced to Optimized: It's Time to Run Your Own Ads - Account Audit

In this episode, Destaney audits Carrie’s Amazon Ads account to identify wasted spend, messy naming conventions, and misaligned targeting.

Episode 2: Outsourced to Optimized: It's Time to Run Your Own Ads - Managing Your Ad Campaigns

In this episode, Carrie and Destaney walkthrough the fundamentals of setting up and managing ranking campaigns.

Episode 3: Outsourced to Optimized: It's Time to Run Your Own Ads - Sponsored Brand Ads

In this episode, Carrie and Destaney break down how to use Sponsored Brand Ads to stand out against competitors, and how to boost conversions without overspending.

Episode 4: Outsourced to Optimized: It's Time to Run Your Own Ads - From Audit to Action

Episode 5: Outsourced to Optimized - Ad Rules, Negative Targeting & Keyword Harvesting

In this episode, Carrie brings in Ashley from Helium 10 for a step-by-step Helium 10 Ads setup which includes setting up custom bid rules, applying negative keyword targeting, and learning how to h...

Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 1)

In Part 1 of this episode, Bradley builds ACOS-targeted bid rules in Helium 10 Ads to scale winners, rein in overspend, and shows you how you can review changes to your ad strategy in minutes, inst...

Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 2)

In Part 2 of this episode, Destaney shares a simple weekly bid workflow for Q4—when to adjust bids, how to handle placement multipliers, and how to balance profitability vs. growth.

Episode 7: Outsourced to Optimized - It's Time to Run Your Own Ads

Learn how Carrie and Destaney use Search Query Performance to spot high-impact keywords, then apply dayparting strategies to boost efficiency