Amazon Advertising Fundamentals
Welcome to Ads Academy!
Ad Targeting and Placements
Why Amazon Advertising Matters
Launching Your First Sponsored Product Campaign
Launching Your First Sponsored Brand Campaign
Launching Your First Sponsored Display Campaign
Keyword Research & Planning
How Keyword Research Impacts Your Ads
How to Build Your Winning Keyword List
Learn What Your Buyers Are Shopping For
How to Optimize Your Listing Like a Pro
Mastering Amazon Advertising Keyword Research
Campaign Structure & Organization
How to Structure Your Ad Campaigns
Campaign Naming & Setup
Software vs Ad Console
Software vs Ad Console: Which One Should You Use?
Ad Console vs Helium 10 Ads
Bid Optimization Strategies
Introduction to Bid Management
Bid Optimization Overview
How to Setup & Manage Your Bids
Negative Targeting and Exclusions
What is Negative Targeting?
When to Pause or Negate Keywords
Helium 10 Ads Strategies
How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
Advanced Advertising Strategies
Introduction
Setting Up Helium 10 Ads and Rules-Based Automation
Amazon Audience Targeting with AMC
Amazon Advertising: AI vs. Rules
Amazon Marketing Cloud Made Easy!
Brand Metrics Reveals Your Amazon PPC Problems
Outsourced to Optimized
Episode 1: Outsourced to Optimized: It's Time to Run Your Own Ads - Account Audit
Episode 2: Outsourced to Optimized: It's Time to Run Your Own Ads - Managing Your Ad Campaigns
Episode 3: Outsourced to Optimized: It's Time to Run Your Own Ads - Sponsored Brand Ads
Episode 4: Outsourced to Optimized: It's Time to Run Your Own Ads - From Audit to Action
Episode 5: Outsourced to Optimized - Ad Rules, Negative Targeting & Keyword Harvesting
Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 1)
Episode 6: Outsourced to Optimized - It's Time to Run Your Own Ads (Part 2)
Episode 7: Outsourced to Optimized - It's Time to Run Your Own Ads
